Brand Activations

Turn Up The Heat At Events

ManServants® look good to make you look good. Leverage our buzzability to create traction for your initiatives, or just decorate your event with debonair, doting gentlemen for fun. We create custom partnerships to cater to your business needs. And, you’re in good company. Clients include Bravo, Warner Brothers, Armani, Moda Operandi, and Macy’s.

Services

Man-Staffing

Our Man-Staffing division is available for your red carpets, premieres, launch parties, and product promotions. If women are your core audience, there’s nothing like handsome, classy gentlemen to reach them.

Brand Ambassadors

Perfect for street teams or guerilla marketing. Imagine your ad on a handsome canvas that can wax poetic about your product benefits as well as amplify your hashtag.

Corporate Deliveries & Gifts

Whether it’s to deliver a swag bag or promotional goodies, your product is in good (and handsome) hands. Or gift ManService to a client for a custom experience.

Custom Partnerships

Partner with ManServants for a bespoke activation. We utilize our founders’ creative advertising backgrounds to collaborate on social, digital, and experiential activations or packages that are strategic, share-worthy, and mutually beneficial.

From Our Archives

Experiential Marketing

YSL Beauté

Look good, then get complimented for it. YSL Beauté & ManServants showered guests with adoration—and their latest perfume.

YSL Beauty transformed the Ace Hotel Theatre’s box office into a luxe lipstick boutique, A flock of 10 ManServants helped guests check in, served up touch-ups, showered them with compliments, and waited on them hand and foot throughout the evening.

What we provided:

- 10 ManServants for 4 hours within 24 hours notice

Event Staffing

NBC Universal

50 Shades Darker and ManServants came together for a once in a lifetime event where guests got to live like Anastasia for the night.

What We Provided: - 30 masked “Christian Greys” for 8 hours. - ManServants doted on guests, media, and E.L. James herself by serving champagne, engaged in mysterious banter, gave dramatic readings from the naughty passages in the book, served Christian Grey approved compliments, took photos with guests while making the ladies the star focus, and ensured every guest felt like Anastasia. - A trained dramatic actor to serve as the ManServant in the ‘Reading Room’—where he sat in a dungeon and read dramatic passages from the book all night. - Casting, training, and attire for 30 ManServants - Two day-of talent wranglers - Creative consultation for stunts during the event - PR & social media support

Value add: - Buzz: The partnership was covered by Cosmopolitan, Elite Daily, Jezebel, AOL.

Event Staffing

Moda Operandi

It’s raining men at New York Fashion Week. Moda Operandi dispatched ManServants to bear the elements.

Voted WWD’s Clever Marketing Idea of the Week, Moda Operandi gave away 500 promotional umbrellas with the help of our chivalrous ManServants.

Our ManServants were photographed serving fashion powerhouses like Miroslava Duma and Caroline Issa.

What we provided: - A ManServant street team - Social amplification – posts on all of MS owned social channels

Impressions: - 1M+ on Instagram alone

It's raining #ManServants at #NYFW! We dispatched @manservantsCO to shows w umbrellas to save you from the rain! pic.twitter.com/QxyEkJ9cYs — Moda Operandi (@modaoperandi) February 16, 2016

Deliveries & Gifts

Estée Lauder / ADF

Aramis & Designer Fragrances (of the Estée Lauder Companies) gifted ManServants to beauty editors as a surprise treat for the holidays.

Social media erupted when Aramis & Designer Fragrances gifted errand boys to press for the holidays.

Once an appointment was made, each ManServant would recite a script (co-written with ADF) and offer to do 2-3 errands over 2 hours. Once each task was completed, he would take a selfie as proof.

ManServants wrapped gifts, organized beauty closets, massaged overworked shoulders, picked up coffee, grocery shopped, returned items—even organized receipts for taxes, wrote editor’s articles for them, and starred in snap stories.

What we offered: - ManServants worked 40+ two hour appointments over a few days - Appointment management (scheduling, cancelling, and rescheduling) - Day-of talent coordination between editors & ManServants - Organic social media creation & earned media

Impressions: - #ADFatyourService Hashtag Reach: 36K (Used by Shape, Cosmo, Yahoo Beauty, Family Circle, Elle, Teen Vogue, The Cut, Allure) - Instagram reach: 107K (Posted by editors of Teen Vogue, Cosmo, Glamour, The Cut, Town & Country) - Snap stories posted by: Allure Mag, People Style, Yahoo Beauty, Teen Vogue, Glamour - Press coverage by , , Glamour, Elite Daily

Social Content

Benefit Cosmetics

To promote two product launches, Benefit Cosmetics & ManServants came together to spoil the internet.

Mr. Matte Rescue ManServants were the stars of a real-time response campaign on Twitter. Benefit wrote scripts and shot the activation. Fans tweeted their woes and ManServants (AKA. Mr. Matte Rescue) would respond with complimentary remedies. Over 140 personalized videos were created for fans, as well as beauty influencers and celebrities like Chrissy Teigen and Britney Spears. • 822 tweets using the hashtag before & during the promo period • 134 videos filmed & delivered • 9.4M reach on Twitter alone • 1 celeb tweet from Debby Ryan sharing her video to her 4.1M fans

Galentine’s Sweepstakes Boys get their girlfriends candy, but girls get their girlfriends something even sweeter. Benefit & ManServants offered a special sweepstakes for Valentine’s Day. To win, Benebabes followed both accounts and commented with their favorite compliment. In return, 5 winners received over $200 in Benefit goodies & a free ManGram from their very own ManServant.

What we offered: - 2 ManServants with acting experience for dress rehearsal & shoot - 5 promotional ManGrams - Social support on MS owned social & email

Overall Partnership Impressions: - 15M+

Custom Partnerships

Gansevoort Hotel

The New York hotel group—voted Hippest Hotel in the world—offered a special bachelorette package featuring ManServants.

Event Staffing

Bravo

Bravo Media brought 30 ManServants to the red carpet premiere for their first scripted drama, Girlfriends’ Guide to Divorce.

What we provided: - 30 ManServants escorted cast and press onto the red carpet, performed live serenades throughout the evening, created a Wall of Compliments on the staircase, and spread the word about the event hashtag - Casting, training, and attire for 30 ManServants - Two day-of talent wranglers - Creative consultation for stunts during the event - Complimentary ManGram promo codes for event attendees - PR & social media support

Value add: - Buzz: The partnership was covered by Mashable and GQ. - Hashtag amplification: ManServants promoted the evening’s hashtag #GG2D with every photo taken with them

Social Content

FunBoy

Instagram’s wet dream. The luxury float company paired with ManServants for a content shoot in Palm Springs.

Funboy shot ManServants for a content shoot on their own channels. ManServants were featured in Instagram, email, and video that also featured partner brands like Sea Folly, Triangl, and Nookie.

What we offered: - 4 ManServants with modeling experience for an all day shoot

Impressions: - 3.5M

Want to add man-power to your next event?

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