Turn Up The Heat At Events
ManServants® look good to make you look good. Leverage our buzzability to create traction for your initiatives, or just decorate your event with debonair, doting gentlemen for fun. We create custom partnerships to cater to your business needs. And, you’re in good company. Clients include Bravo, Warner Brothers, Armani, Moda Operandi, and Macy’s.
Our Man-Staffing division is available for your red carpets, premieres, launch parties, and product promotions. If women are your core audience, there’s nothing like handsome, classy gentlemen to reach them.
Perfect for street teams or guerilla marketing. Imagine your ad on a handsome canvas that can wax poetic about your product benefits as well as amplify your hashtag.
Corporate Deliveries & Gifts
Whether it’s to deliver a swag bag or promotional goodies, your product is in good (and handsome) hands. Or gift ManService to a client for a custom experience.
Partner with ManServants for a bespoke activation. We utilize our founders’ creative advertising backgrounds to collaborate on social, digital, and experiential activations or packages that are strategic, share-worthy, and mutually beneficial.
From Our Archives
Look good, then get complimented for it. YSL Beauté & ManServants showered guests with adoration—and their latest perfume.
YSL Beauty transformed the Ace Hotel Theatre’s box office into a luxe lipstick boutique, A flock of 10 ManServants helped guests check in, served up touch-ups, showered them with compliments, and waited on them hand and foot throughout the evening.
What we provided:
- 10 ManServants for 4 hours within 24 hours notice
50 Shades Darker and ManServants came together for a once in a lifetime event where guests got to live like Anastasia for the night.
What We Provided: - 30 masked “Christian Greys” for 8 hours. - ManServants doted on guests, media, and E.L. James herself by serving champagne, engaged in mysterious banter, gave dramatic readings from the naughty passages in the book, served Christian Grey approved compliments, took photos with guests while making the ladies the star focus, and ensured every guest felt like Anastasia. - A trained dramatic actor to serve as the ManServant in the ‘Reading Room’—where he sat in a dungeon and read dramatic passages from the book all night. - Casting, training, and attire for 30 ManServants - Two day-of talent wranglers - Creative consultation for stunts during the event - PR & social media support
Value add: - Buzz: The partnership was covered by Cosmopolitan, Elite Daily, Jezebel, AOL.
It’s raining men at New York Fashion Week. Moda Operandi dispatched ManServants to bear the elements.
Voted WWD’s Clever Marketing Idea of the Week, Moda Operandi gave away 500 promotional umbrellas with the help of our chivalrous ManServants.
Our ManServants were photographed serving fashion powerhouses like Miroslava Duma and Caroline Issa.
What we provided: - A ManServant street team - Social amplification – posts on all of MS owned social channels
Impressions: - 1M+ on Instagram alone
It's raining #ManServants at #NYFW! We dispatched @manservantsCO to shows w umbrellas to save you from the rain! pic.twitter.com/QxyEkJ9cYs — Moda Operandi (@modaoperandi) February 16, 2016
Deliveries & Gifts
Estée Lauder / ADF
Aramis & Designer Fragrances (of the Estée Lauder Companies) gifted ManServants to beauty editors as a surprise treat for the holidays.
Social media erupted when Aramis & Designer Fragrances gifted errand boys to press for the holidays.
Once an appointment was made, each ManServant would recite a script (co-written with ADF) and offer to do 2-3 errands over 2 hours. Once each task was completed, he would take a selfie as proof.
ManServants wrapped gifts, organized beauty closets, massaged overworked shoulders, picked up coffee, grocery shopped, returned items—even organized receipts for taxes, wrote editor’s articles for them, and starred in snap stories.
What we offered: - ManServants worked 40+ two hour appointments over a few days - Appointment management (scheduling, cancelling, and rescheduling) - Day-of talent coordination between editors & ManServants - Organic social media creation & earned media
Impressions: - #ADFatyourService Hashtag Reach: 36K (Used by Shape, Cosmo, Yahoo Beauty, Family Circle, Elle, Teen Vogue, The Cut, Allure) - Instagram reach: 107K (Posted by editors of Teen Vogue, Cosmo, Glamour, The Cut, Town & Country) - Snap stories posted by: Allure Mag, People Style, Yahoo Beauty, Teen Vogue, Glamour - Press coverage by
To promote two product launches, Benefit Cosmetics & ManServants came together to spoil the internet.
Mr. Matte Rescue ManServants were the stars of a real-time response campaign on Twitter. Benefit wrote scripts and shot the activation. Fans tweeted their woes and ManServants (AKA. Mr. Matte Rescue) would respond with complimentary remedies. Over 140 personalized videos were created for fans, as well as beauty influencers and celebrities like Chrissy Teigen and Britney Spears. • 822 tweets using the hashtag before & during the promo period • 134 videos filmed & delivered • 9.4M reach on Twitter alone • 1 celeb tweet from Debby Ryan sharing her video to her 4.1M fans
Galentine’s Sweepstakes Boys get their girlfriends candy, but girls get their girlfriends something even sweeter. Benefit & ManServants offered a special sweepstakes for Valentine’s Day. To win, Benebabes followed both accounts and commented with their favorite compliment. In return, 5 winners received over $200 in Benefit goodies & a free ManGram from their very own ManServant.
What we offered: - 2 ManServants with acting experience for dress rehearsal & shoot - 5 promotional ManGrams - Social support on MS owned social & email
Overall Partnership Impressions: - 15M+
The New York hotel group—voted Hippest Hotel in the world—offered a special bachelorette package featuring ManServants.
We partnered with Gansevoort NYC to create a custom offering. Entitled “The Bachelorette’s Best Man”, the package included a ManServant to cater to the bridal partys’ every whim.
Bachelorette's Best Man With ManServants Give your girls’ trip, bachelorette, or birthday the celebrity treatment with ManServants. A dapper gentleman with a modern celebrity twist, he’ll be your personal photographer, bartender, bodyguard, and butler all in one. Select from a menu that includes a Pre-Game, Cabana and Party ManServant, and give him some duties of your own and he’ll be at your beck & call no matter where you’re celebrating. Now, doesn’t that sound like the best kind of room service?
What we provided: - NY Launch Media launch party with 20+ ManServants - Launch party partnership with PHHHOTO - Custom operating procedure for Gansevoort Hotel Concierge, including custom web pages - Photography for the package, shot by fashion photographer Tony Kim (Vogue, GQ) - Press release and targeted media support
Bravo Media brought 30 ManServants to the red carpet premiere for their first scripted drama, Girlfriends’ Guide to Divorce.
What we provided: - 30 ManServants escorted cast and press onto the red carpet, performed live serenades throughout the evening, created a Wall of Compliments on the staircase, and spread the word about the event hashtag - Casting, training, and attire for 30 ManServants - Two day-of talent wranglers - Creative consultation for stunts during the event - Complimentary ManGram promo codes for event attendees - PR & social media support
Value add: - Buzz: The partnership was covered by Mashable and GQ. - Hashtag amplification: ManServants promoted the evening’s hashtag #GG2D with every photo taken with them
Instagram’s wet dream. The luxury float company paired with ManServants for a content shoot in Palm Springs.
Funboy shot ManServants for a content shoot on their own channels. ManServants were featured in Instagram, email, and video that also featured partner brands like Sea Folly, Triangl, and Nookie.
What we offered: - 4 ManServants with modeling experience for an all day shoot
Impressions: - 3.5M
Want to add man-power to your next event?
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